Swirl
Brand Identity, Packaging Design
Swirl takes an editorial lens to everyday objects to create perfected essentials. Each product is designed to feel intentional and look beautiful as a standalone product. We created a visual identity that feels like a cool girl’s apartment, it’s unfussy and effortless but at the same time inherently stylish. The branding leans into imperfections with hand drawn elements pairing back to bold contrasts. Swirl is styled simplicity that doesn’t try to overwhelm your space, but adds playful texture and sense of movement.



